Dr. Benjamin Ritter, founder of Live for Yourself (LFY) Consulting
Dr. Benjamin Ritter, founder of Live for Yourself (LFY) Consulting, is a Chicago based leadership and empowerment coach, national speaker, consultant, mentor, teacher, and passionate about guiding others in finding, creating, and sustaining greater meaning at work and in life. During his time as a healthcare executive and side hustling entrepreneur he was overworked and under-utilized, and despite his professional success didn’t feel successful. After much introspection, he pivoted professionally and started crafting a more effective, efficient, and aligned life. As he was creating this new life he realized that his process was a process and that he could coach others how to do the same for themselves.
From the website:
LFY Consulting is based in Chicago, IL, and was founded in 2016 by Dr. Benjamin Ritter – this is his story:
Part I: Coaching Myself
During my undergraduate degree I was personally, professionally, and socially lost. If I was to pick one thing that caused this time of my life, it would be that I decided to live a life toward one goal. I found my “purpose” and went for it, but in the process of going for it I didn’t care about anything or anyone else, and then I failed. My tunnel vision led me down a path that ignored my personal and professional health. I missed out on creating positive and strong relationships, on learning how to be social in different situations, on how to choose the right partners, and how to make the right choices for my life overall. This truly low point highlighted how important mindset and harmony were in just feeling “good” and fulfilled with yourself, and motivated me to dive into the fields of interpersonal development, mental health, social psychology, and work towards self-improvement. I had enough of feeling the way I did, and it needed to change, I needed to change.
The next four years of my life were a journey focused on crafting the life I desired for myself personally and professionally. I needed to be better, to become a different person. There is one really great side of being achievement-oriented, and that’s you get things done. I decided that I needed to learn and grow and that consisted of complete dedication, and countless hours researching, graduate studies, introspection, and practice. When I say practice, I literally mean altering my behavior in personal and professional situations, from everything to how I would dress, to how I would speak to people, to the environments I would force myself to experience.
I worked odd jobs that would test my social comfort zones and full-time professional jobs, on average 60-80 hours a week, and tried anything and everything that came my way. I was basically my own dating coach, life coach, business coach, success coach, leadership coach, you name it. Up to this point, coaching was something I did for myself, not for others.
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